For my Advanced Visual Systems course, I designed Under Ground, a social awareness campaign exploring the class divide and unequal access to opportunity. The design centers on systemic imbalance, with visuals like escalators, ladders, and physical weight illustrating how different starting points shape outcomes. I carried this concept throughout the campaign using stark, high-contrast imagery, a rest black, white, and green color palette, and consistent typography across posters, billboards, magazine spreads, and social media, paired with concise, stat-driven messaging to ground the visuals.