For my Branding Systems final, I created Evelyn Lane, a floral boutique specializing in event florals, using part of my own name to build a service-oriented brand. I developed a warm, inviting identity and applied it across deliverables including a vehicle wrap, billboard, social media graphics, business cards, a custom stylist apron, a logo animation, and a magazine advertisement, ensuring every piece felt cohesive and intentional while emphasizing craftsmanship.