I created a logo for Samford University’s Lighting of the Way Christmas Village as a graphic designer for the SGA Public Relations Committee, with the goal of developing a mark that could be used for years to come. I paired bold, subtly serifed typography with an illustrated ribbon-like Christmas tree and red star to capture a festive yet timeless feel. I also designed supporting assets, including an A-frame and wayfinding signage, to ensure visual consistency across formats and scales.